GUBA Diaspora Card > News > Feature > Feel Confident Beneath
Posted by: Claudia Andrews
Category: Feature

Feel Confident Beneath

Beautiful Beneath, Ghana’s premier lingerie, sportswear, swimwear and sleepwear shop based at East Legon in Accra is here to make your underwear shopping experience a pleasant one.

This ultra-modern shop was established by Mrs. Juliet Gyamfi, a professional nurse and a certified lingerie specialist. As a woman who is passionate about helping breast cancer patients especially during and after their cancer treatments, she set up Beautiful Beneath with the aim of recommending the appropriate under-garment that would make her fellow women feel comfortable and complete again.

Beautiful Beneath has become the best place to down your next everyday bra or show-stopping investment piece for all sizes, style preferences, skin tones, and budgets. To make browsing even easier, the list is broken into three categories: standout pieces (for luxe lingerie, extra-pretty robes, bustiers, garter belts, and more), everyday (versatile bras, undies, and comfy sleep and loungewear), and wide selection (boutiques with a sizable assortment of brands, styles, and prices). Apart from bras, you can also get a wide range of quality lingerie, sportswear, swimwear, sleepwear from world leading brands for the whole family. Their products are also climate friendly which makes anyone who wears the feel comfortable. As a proud partner of the GUBA Diaspora Card, Beautiful Beneath offers an amazing 10% discount to cardholders.

As a brand whose priority is to ensure healthy lifestyles for all and sundry, Beautiful Beneath supported the 2018 Big Millennium Marathon. Furthermore, the sportswear shop in collaboration with Cancer Support Network Ghana organized a health walk in October 2018 as part of its breast cancer awareness campaign. The event brought together medical personnel from some of the nation’s leading health facilities to screen over 1,200 women including the elderly.

Beautiful beneath’s main aim is to make sure that both women and men feel comfortable and confident in their undergarments while promoting healthy lifestyles.

For more information or enquiries, contact Beautiful Beneath on +233 204599473. Visit their website and check out their fantastic promos and offers by going to



Author: Claudia Andrews

Leave a Reply